A simple tool that helps your copywriting

Hemingwayapp… in action Part One

A six word short story from Ernest Hemingway that will make you sad. 

For sale. Baby shoes. Never used.

Now, a short article about Hemingway that will make you happy.

It is not often that a truly amazing simple piece of software comes along that can really improve your fundraising dramatically.

Hemingway, flagged recently in Jeff Brooks’ Future Fundraising Now blog will change my writing – for the good.

Hemingwayapp doesn’t turn a bad copy into a good copy, but it makes good copy better.   If you write for fundraising, then you already know that you should be writing at a reading level of around grade eight (13 year olds).  Generally lower is better. 

This has nothing to do with perceived intelligence or sophistication of donors, it is purely down to making it easy for them.

Again, if you write regularly for fundraising, you should be familiar with Fleisch-Kincaid and how to use readability statistics that come built in to Microsoft Word.  (If not I would have said search Flesch Kincaid in YouTube but don’t bother – Hemingwayapp will make that action redundant).

If you have used Word’s readability statistics, you already know they are a bit of a pain, reflecting that your copy is not good enough but not telling you why.

Well, Hemingway tells you why.  If you write, use Hemingwayapp. It truly is genius.

Want to see the impact of Hemingwayapp?

I took the article above, pasted it into Hemingway (instead of getting my partner to edit it) and this is what it did for me... see if you can spot the differences.

Hemingwayapp… in action Part Two

A six word short story from Ernest Hemingway that will make you sad. 

For sale. Baby shoes. Never used.

Now, a short article about Hemingway that will make you happy.

It is rare that an amazing simple piece of software comes along that can improve your fundraising dramatically.

Hemingwayapp, flagged recently in Jeff Brooks’ Future Fundraising Now blog will change my writing – for the good.

Hemingwayapp doesn’t turn a bad copy into a good copy, but it makes good copy better.   If you write for fundraising, then you already know that you should be writing at a reading level of around grade eight (13 year olds).  Generally lower is better. 

This has nothing to do with perceived intelligence or sophistication of donors, it is down to making it easy for them.

If you write frequently for fundraising, you will be familiar with readability statistics.  These are  built in to Microsoft Word. 

If not I would have said search Flesch Kincaid in YouTube but don’t bother – Hemingwayapp will make that action redundant.

If you have used Word’s readability statistics, you already know they are a bit of a pain.  Unfortunately they inform you that your copy is not good enough but don't tell you why.

Well, Hemingwayapp tells you why.  If you write, use Hemingwayapp. It is genius.

If you write for fundraising, or blogs(!) I recommend putting everything through Hemingwayapp.