"Advertising campaign reaches Mrs. Betty Turner, 93, and 17,678 people who don’t care..."
An agency spokesperson said she hopes "the 17,000 people who saw the ads and really don’t care about the Foundation will change their minds when they begin a new series of ads costing tens of thousands more in a few weeks.". See full article here.
Thanks to Jeff Brooks for this lead...He is the master of knocking waste of money (and time) advertising campaigns. You may recall his 'Stupid non profit ads'.
If you dont already I suggest you Subscribe to Jeff's Future Fundraising Now.
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